Gray Label for babies & kids

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Gray label lS T-shirt

€20,50

€40,99

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Gray label Onesie Bodysuit

€37,99

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Gray label Track Pants pants

€43,99

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Gray label Shoulder Sweater sweatshirts

€36,74

€48,99

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Gray label Onesie Bodysuit

€37,99

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Gray label Ribbed Socks socks

€19,99

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Gray label Track Pants pants

€43,99

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Gray label Ribbed Socks socks

€19,99

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Gray label Sleeveless Dress dress

€63,99

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Gray label Pocket Tee lS T-shirt

€29,24

€38,99

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Gray label Shorts shorts

€38,99

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Gray label Pocket Tee lS T-shirt

€29,24

€38,99

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Gray label Leggings playtime

€35,99

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Gray label Oversized Tee t-Shirt

€38,99

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Gray label Oversized Tee t-Shirt

€38,99

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Gray label Leggings playtime

€35,99

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Gray label Organic cap

€25,99

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Gray label Oversized Tee t-Shirt

€38,99

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Gray label Crewneck Tee t-Shirt

€37,99

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Gray label Baby sun hat Sun hat

€31,99

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Gray label Shoulder Sweater sweatshirts

€58,99

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Gray label Leggings playtime

€41,99

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Gray label Baby sun hat Sun hat

€31,99

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Gray label Crewneck Tee t-Shirt

€37,99

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Gray label Shoulder Sweater sweatshirts

€44,24

€58,99

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Gray label summer suit

€38,99

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Gray label summer hat

€17,39

€28,99

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Gray label playtime

€38,99

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Gray label sweathose

€55,99

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Gray label pants

€22,19

€36,99

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Gray label summer suit

€17,00

€33,99

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Gray label summer suit

€36,99

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Gray label suit

€58,99

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Gray label dress

€32,99

€54,99

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Gray label playtime

€32,99

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Gray label pants

€42,99

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Gray label dress

€67,99

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Gray label playtime

€31,99

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Gray label sweathose

€27,50

€54,99

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Gray label sweathose

€39,99

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Gray label Knit beanie

€44,99

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Gray label Knee socks

€7,79

€12,99

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Gray label Socks

€19,99

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Gray label playtime

€37,99

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Gray label lS T-shirt

€39,99

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Gray label shorts

€23,39

€38,99

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Gray label playtime

€31,99

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Gray label sweathose

€24,59

€40,99

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Gray label Socks

€19,99

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Gray label sweatshirts

€43,99

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Gray label playtime

€19,50

€38,99

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Gray label Socks

€19,99

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Gray label lS T-shirt

€39,99

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Gray label tights

€11,50

€22,99

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Gray label lS T-shirt

€39,99

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Gray label sweathose

€61,99

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Gray label Socks

€12,59

€20,99

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Gray label tights

€11,50

€22,99

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Gray label zip jacket

€78,99

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Gray label cardigan

€93,99

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Gray label knee socks

€11,99

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Gray label Bodysuit

€23,39

€38,99

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Gray label Hat

€21,99

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Gray label sweatshirts

€58,99

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Gray label playtime

€19,50

€38,99

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Gray label playtime

€37,99

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Gray label tights

€11,50

€22,99

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Gray label shorts

€24,59

€40,99

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Gray label sweathose

€61,99

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Gray label t-Shirt

€25,79

€42,99

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Gray label socks

€19,99

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Gray label lS T-shirt

€51,99

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Gray label playtime

€37,99

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Gray label knit beanie

€44,99

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Gray label summer suit

€22,19

€36,99

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Gray label scarf

€48,99

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Gray label lS T-shirt

€51,99

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Gray label playtime

€19,79

€32,99

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Gray label lS T-shirt

€20,50

€40,99

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Gray label playtime

€16,50

€32,99

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Gray label sweathose

€39,99

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Gray label suit

€29,50

€58,99

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Gray label t-Shirt

€22,19

€36,99

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Gray label summer suit

€22,19

€36,99

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Gray label knee socks

€12,99

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Gray label summer suit

€19,50

€38,99

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Gray label sweathose

€61,99

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Gray label sweathose

€39,99

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Gray label cardigan

€93,99

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Gray label Organic sweatshirt

€44,99

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Gray label sweathose

€29,99

€49,99

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Gray label playtime

€23,39

€38,99

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Gray label suit

€29,50

€58,99

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Gray label shorts

€24,59

€40,99

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Gray label sweathose

€33,59

€55,99

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Gray label sweathose

€33,59

€55,99

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Gray label dress

€67,99

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Gray label playtime

€23,39

€38,99

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Gray label playtime

€16,50

€32,99

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Gray label pants

€21,50

€42,99

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Gray Label

Gray Label children’s clothing for babies and kids in a calm, timeless style

Gray Label children’s clothing is for parents who love a simple, well-considered look, but still need clothes that work in real everyday life with children. In this category you’ll find Gray Label clothes for babies and kids, typically from 0-8 years, with a focus on soft basics, calm colours and clean cuts that are easy to wear again and again.

Gray Label is a great choice for parents who prefer a more understated alternative to bold prints and short-lived trends. The brand is especially known for organic cotton, often in GOTS-certified qualities, and for styles that can easily be mixed across the wardrobe. Explore bodysuits, pants, sweatshirts, dresses and other soft everyday styles that work at home, at nursery or school, and on days filled with play, movement and changing rhythms.

When choosing Gray Label, it makes sense to start with your child’s age, how much freedom of movement you want in the fit, and whether you are looking for soft base layers for little ones or more complete everyday outfits for older children.

What makes Gray Label kidswear special?

What makes Gray Label special is not only the minimal look. It is the way the calm design works together with materials that feel comfortable to wear and are made to be used again and again. This makes a difference if you want to dress your child in something understated and timeless, without it feeling too formal or impractical for everyday life.

Gray Label works with organic cotton and GOTS-certified qualities that feel soft against the skin and are chosen with durability in mind. For many parents, it is a big advantage that the clothes look calm while also keeping their shape and colour beautifully, even after repeated washes. Gray Label is therefore a strong choice if you would rather build your child’s wardrobe around a few reliable favourites than many changing styles.

The design also stands out through clean lines, muted shades and small details that never take over. The expression is more quiet than brands with many prints or a more bohemian feel. If you are looking for children’s clothing that feels calm, modern and easy to combine, Gray Label is a lovely choice.

Gray Label clothes for everyday wear: are they also suitable for play?

Yes, they are. With such a simple look, it is easy to wonder whether the clothes are more decorative than practical. But Gray Label is made for children who need to move. The fit is often soft and flexible, and many styles are cut to allow room for play and a little growing space.

For the smallest children, Gray Label baby styles are a good choice if you want bodysuits and soft bottoms that feel gentle against the skin and are easy to put on. For nursery and school-age children, sweat styles, leggings, pants and tops work well for everything the day brings: floor play, heading out the door, group time, afternoon calm and everyday routines where the clothes simply need to feel comfortable from morning until late afternoon.

If you want to keep the wardrobe in the same calm universe, you can combine the brand’s styles with soft sweatshirts, simple pants or more everyday basics from the bodysuits category. This makes it easier to put together outfits that look harmonious and are actually worn in practice.

How to choose the right size and fit in Gray Label

Gray Label can look slim and minimal, which is why some parents end up choosing sizes that are too small the first time. It is worth remembering that a clean cut does not necessarily mean a tight fit. Many styles are designed to follow the child’s shape nicely while still leaving room for movement throughout the day.

As a general rule, it is usually best to start with your child’s normal size and then consider how the individual style will be used:

For babies, soft bodysuits and one-piece suits are ideal when clothes need to be easy to take on and off and work well as a base layer close to the body.
For ages 3-5, flexible bottoms and soft tops are often the pieces parents reach for most in a busy everyday routine.
For ages 6-8, adjustable details and a little extra length in legs and sleeves can be useful during growth spurts.

If you are looking for a calm basics universe with a focus on certified materials, you can also find inspiration in sustainable kidswear and compare it with brands such as Name It if you want to understand the difference between a more minimalist brand and a more print-focused universe.

Thoughtful materials and styles made to be worn again

A large part of Gray Label’s strength lies in the materials. Organic cotton and GOTS-certified qualities make the brand an obvious choice for parents who want to choose with a little more care for both babies and children. It is not only about the certification itself, but about how the clothes feel and perform in use: soft textiles against the skin, a calm material choice and styles created to become a natural part of everyday life.

The muted colour palette also makes Gray Label clothes easy to use across seasons. Neutral shades and simple cuts are not quickly tied to one occasion, making the styles easier to store, pass on or bring out again for the next child. For many families, that is exactly what makes sense: fewer pieces in the wardrobe, but pieces that stay nice, feel comfortable and are easy to match.

When you choose Gray Label children’s clothing, you choose a brand where expression, materials and everyday value naturally come together. This makes it easier to find clothes that feel safe, calm and comfortable for your child — while also working well in a wardrobe made for real life.

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Gray Label

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Gray Label children’s clothing for babies and kids in a calm, timeless style

What makes Gray Label kidswear special?

Gray Label clothes for everyday wear: are they also suitable for play?

How to choose the right size and fit in Gray Label

Thoughtful materials and styles made to be worn again