Name It

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€11,99

€19,99

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€7,79

€12,99

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Name it Nmfgera pants

€22,19

€36,99

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Name it Nmfophelia dress

€22,19

€36,99

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Name it Nkfbalisa lS T-shirt

€10,19

€16,99

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Name it NBNBERRO summer suit

€7,79

€12,99

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Name it NMNMOE hat

€5,00

€9,99

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Name it Nmmlogan sweathose

€13,79

€22,99

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Name it Nmmfido shirt

€17,99

€29,99

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Name it NKFBELLA shorts

€11,50

€22,99

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Name it NMFDYELLA dress

€13,50

€26,99

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Name it Nmmlorcan lS T-shirt

€7,79

€12,99

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Name it Nmmfaher shirt

€15,59

€25,99

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Name it Nmfhalina Top

€7,79

€12,99

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Name it Nmfjulia lS T-shirt

€17,99

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Name it NMNMOE hat

€5,00

€9,99

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Name it Nbmlialo summer suit

€8,99

€14,99

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Name it Nmfritul Skirt

€17,99

€29,99

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Name it Nmfhaile Capri playtime

€7,79

€12,99

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Name it Nbftusia dress

€11,99

€19,99

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Name it NBNKAB playtime

€10,99

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Name it Nmmben pants

€17,99

€29,99

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Name it NBFWILLITUS playtime

€11,50

€22,99

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Name it Nmfoalia lS T-shirt

€10,19

€16,99

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Name it Nmfwuppo lS T-shirt

€20,99

€34,99

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Name it Nmftolly dress

€17,99

€29,99

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Name it NMFNELLY cardigan

€16,00

€31,99

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Name it Nmfyrsa dress

€26,99

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Name it Nbmnathon summer suit

€10,19

€16,99

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Name it NKFWHOLLA mittens

€5,50

€10,99

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Name it Nbnwruni baby hat

€16,19

€26,99

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Name it Nbmhukab summer suit

€8,99

€14,99

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Name it Nmnmab hat

€8,39

€13,99

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Name it Nmmben shorts

€13,50

€26,99

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Name it Nmmalfa08 Softshell jacket

€22,50

€44,99

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Name it NMFTHALIA sweathose

€12,50

€24,99

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Name it Nkffatidias Skirt

€19,79

€32,99

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Name it Nmfnea Skirt

€14,99

€24,99

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Name it Alfa softshell suit

€28,50

€56,99

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Name it Nmmfaher shirt

€15,59

€25,99

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Name it NBFKAB summer suit

€6,50

€12,99

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Name it Nmfkab lS T-shirt

€14,99

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Name it Nkffalinnen pants

€17,99

€29,99

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Name it Nbfdubie pants

€8,99

€14,99

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Name it NBFKAB summer suit

€7,00

€13,99

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Name it Nmmsnow10 snowsuit

€59,99

€99,99

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Name it NBMDITIM pants

€4,80

€15,99

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Name it Nmfleoana lS T-shirt

€8,99

€14,99

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Name it Nmfwaksi socks

€5,39

€8,99

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Name it Nbflucky playtime

€7,19

€11,99

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Name it Nmmmosan Winter jacket

€34,19

€56,99

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Name it Nbnbani playtime

€12,99

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Name it Nmnmab knit beanie

€8,39

€13,99

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€15,59

€25,99

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€11,50

€22,99

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Name it Nbfoalia playtime

€7,19

€11,99

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€6,59

€10,99

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€10,19

€16,99

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€10,19

€16,99

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Name it Nmfnnoras playtime

€10,19

€16,99

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Name it Nmfvaliane lS T-shirt

€7,19

€11,99

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Name it NKMRILEY sweatshirts

€16,00

€31,99

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Name it Nbfwang playtime

€13,79

€22,99

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Name it Nmfnoelle lS T-shirt

€11,39

€18,99

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Name it Nmfrose jeans

€17,99

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Name it nightwear

€19,99

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€18,99

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€2,99

€4,99

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€16,79

€27,99

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€13,79

€22,99

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€13,19

€21,99

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€16,00

€31,99

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€15,50

€30,99

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€7,50

€14,99

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€14,99

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€12,99

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€11,39

€18,99

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€19,79

€32,99

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€14,39

€23,99

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€14,99

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€17,99

€29,99

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Name it NMFMaxi summer jacket

€20,99

€34,99

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€13,19

€21,99

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€13,79

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€14,99

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Name it Nmmryan jeans

€26,99

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€10,19

€16,99

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€11,39

€18,99

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€26,99

€44,99

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€8,99

€14,99

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€20,99

€34,99

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€14,99

€24,99

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€13,19

€21,99

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Name it Nbnroccos Christmas nightwear

€13,19

€21,99

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Name it Nbfjoyane summer suit

€10,19

€16,99

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Name it Nmfraven dress

€19,79

€32,99

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Name it Nmflalla playtime

€8,99

€14,99

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Name it Nmfwang lS T-shirt

€16,50

€32,99

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Name it Nkfkany Skirt

€16,19

€26,99

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Name it NBFHUSIA playtime

€7,19

€11,99

konges sløjd

bisgaard

wheat

lil' atelier

Name It

Name It baby and children's clothing for a wardrobe that works every day

Name It is a Danish children's clothing brand chosen by many parents when the wardrobe needs to work in a busy everyday life. In this collection, you will find Name It clothing for babies and older children alike – from soft bodysuits, nightwear and comfortable basics to trousers, jeans, tops, outerwear and accessories for every day.

It is a brand that suits families looking to build a wardrobe filled with clothes that are worn again and again. Name It follows your child from the first months and throughout childhood, with a selection covering different ages, seasons and needs. When choosing, it often makes sense to consider your child's age, what the clothes will be used for, and whether you need lightweight styles for warmer days or warmer layers for changing weather.

Name It children's clothing is made for everyday life with play, meals, nursery, school and plenty of outfit changes along the way. That makes this collection a great place to start if you are looking for clothes that are easy to mix and match, simple to wash and ready to wear from the moment the day begins.

Why many families choose Name It over other budget brands

What many people appreciate about Name It is the balance between price and quality. The clothes are made for children who crawl, climb, play and wear their favourite pieces again and again throughout the week. Many parents therefore find that the clothing is designed for real everyday use, with seams and details intended to withstand an active lifestyle.

This is where Name It stands out from much of the other clothing in the same price range. For many families, it becomes a natural everyday choice instead of clothing that quickly loses its shape or functionality. It offers a little extra peace of mind when you are looking for styles that can handle the washing machine, the playground and a full week of activity.

The look is also simple and easy to build on. Many styles work well as wardrobe basics that can be mixed and matched, quickly turning tops and bottoms into practical outfits. This makes it easier to create a coordinated wardrobe without having to think too much about it.

Name It baby and children's clothing by age and needs

Name It's wide selection often makes the most sense when you consider your child's age and the everyday activities the clothing needs to fit into. For babies aged 0–2 years, there is typically the greatest need for soft basics such as bodysuits, sleepsuits, underwear and layers that are easy to change throughout the day. At this age, comfort, soft materials and simple functionality are often the most important factors.

For children aged 2–6, durability quickly becomes more important. Trousers, sweatshirts, jeans and lightweight outerwear need to withstand nursery, the playground and afternoons spent playing on the floor or in the garden. That is why many families choose Name It as a regular part of the basic wardrobe, alongside, for example, sweatshirts and practical bottoms.

For older children, Name It is often a good choice for school and leisure time, when clothes need to be easy, comfortable and smart at the same time. This includes jeans, T-shirts, dresses, blouses and outerwear suited to the season.

If you are unsure where to start, you can use the following as a guide:

baby: basics, changes of clothes and nightwear
preschool child: hard-wearing trousers, sweatshirts and layers
school child: easy everyday styles that can be mixed and matched

Materials, OEKO-TEX and clothing that stands up to washing

When choosing Name It baby or children's clothing, the materials matter. Many styles are made from cotton with stretch, making them comfortable to wear and giving children plenty of freedom to move throughout the day. For many parents, it is also reassuring that large parts of the collection are OEKO-TEX certified, especially when the clothing is worn close to the skin.

This is particularly relevant for younger children, underwear and the basic pieces that are worn for many hours at a time. OEKO-TEX makes the choice a little easier, as it refers to textiles tested for harmful substances.

In a family with children, clothes also need to keep up with the daily routine at home. Name It is often chosen because it fits well into everyday life with frequent washing, extra changes of clothes in the bag and outfits that need to be ready to wear again quickly. If you would like to add more practical favourites to the wardrobe, you can also explore Name It trousers or find more everyday styles in the children's clothing collection.

How to choose the right Name It size and season

Choosing the right size is something many parents consider carefully. Name It often has a fairly true-to-size fit, and several styles are designed with a little extra room so children can move freely and perhaps grow into the clothing. This is practical in everyday life, but it is still a good idea to consider whether the clothes should fit perfectly now or whether you would prefer a little extra space.

For babies, it makes sense to start with your child's current height and how often you need to change their clothes. For older children, consider whether trousers and sleeves can benefit from a little extra length, especially if the clothes need to last throughout an entire season. When the weather changes, it is also useful to think about whether you need lightweight styles, extra layers or outerwear that offers more protection.

Name It works well as a foundation for the wardrobe, as many styles can be worn on their own or combined with other layers. This makes it easier to build the wardrobe gradually and choose clothes that suit both what your child needs now and what they may need in the near future.

Age	Size (cm)	Height (cm)
0 - 1 mo	50	45 - 50
1 - 2 mo	56	51 - 56
2 - 4 mo	62	57 - 62
4 - 6 mo	68	63 - 68
6 - 9 mo	74	69 - 74
9 - 12 mo	80	75 - 80
12 - 18 mo	86	81 - 86
18 - 24 mo	92	87 - 92
2 - 3 yrs	98	93 - 98
3 - 4 yrs	104	99 - 104
4 - 5 yrs	110	105 - 110
5 - 6 yrs	116	111 - 116
6 - 7 yrs	122	117 - 122
7 - 8 yrs	128	123 - 128
8 - 9 yrs	134	129 - 134
9 - 10 yrs	140	135 - 140
10 - 11 yrs	146	141 - 146
11 - 12 yrs	152	147 - 152
12 - 13 yrs	158	153 - 158
13 - 14 yrs	164	159 - 164
14 - 15 yrs	170	165 - 170
15 - 16 yrs	176	171 - 176

Head circumference	Age
47 cm	0 - 3 mo
49 cm	6 - 12 mo
51 cm	1 - 2 yrs
53 cm	3 - 4 yrs
55 cm	5 - 10 yrs

Cart

Name It

Name It baby and children's clothing for a wardrobe that works every day

Why many families choose Name It over other budget brands

Name It baby and children's clothing by age and needs

Materials, OEKO-TEX and clothing that stands up to washing

How to choose the right Name It size and season

Find the right size for your child

Clothing sizes

Hats and head circumference

Shoes and growth allowance

Socks and tights